How rich is Bo Jackson: What is His Net Worth
John Campbell
Updated on January 01, 2026
Bo Jackson is an American former professional baseball and football player who has an estimated net worth of US$25 million as of 2023. His wealth is a testament of his successful career as a professional baseball and football player as well as his businesses, investments and acting career.
Who is Bo Jackson?
Vincent Edward Jackson whose known popularly as Bo Jackson was born on November 30, 1962 in Bessemer, Alabama in the United States. He is an American and 60 years old. His mother named him after her favorite actor, Vincent Edwards. He was described as a “wild boar hog,” as he was constantly getting into trouble. Bo attended McCalla (AL) McAdory and studied at Auburn for his college degree.
Jackson played college football as a running back for the Auburn Tigers, and won the Heisman Trophy in 1985. He played in the National Football League (NFL) for the Los Angeles Raiders and in Major League Baseball (MLB) for the Kansas City Royals, Chicago White Sox, and California Angels. He was inducted into the College Football Hall of Fame in 1996.
In 1989 and 1990, Jackson’s name became known beyond just sports through the “Bo Knows” advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. However, he had to retire in 1994 after sustaining a severe hip injury during a game.
Jackson is married to Linda, a rehabilitation counselor. Together, the couple have three children, sons Garrett and Nicholas, and a daughter, Morgan. After retiring from sports, he fulfilled the promise he made to his mother that he would get a college education, and completed his Bachelor of Science degree in Family and Children Development at Auburn University in 1995.
How many houses and cars does Bo Jackson have?
Bo Jackson lives in Burr Ridge. He purchased the house in 1991 for $1.08 million after signing with the White Sox. The retired baseball player has spoken on his love for cars and he made mention that he owns about 10-12 cars.
How much does Bo Jackson make annually?
At the peak of Jackson’s career, he was earning in excess of US$5 million year from endorsement deals only. It’s unknown how much he makes presently.
How many business does Bo Jackson own?
Jackson is the owner of three businesses which includes VEJ Holdings and Bo Jackson Signature Foods.
What brands does Bo Jackson have?
Bo has Bo’s 34 Beef, Bo’s Burgers, Bo’s Signature Sideliners, Bo Jackson’s Tailgating Packs as brands from his Bo Jackson Signature Foods.
How many Investments does Bo Jackson have?
Jackson is a member of the investment group that owns The Burr Ridge Bank and Trust in Illinois. He’s also invested in his own Signature Foods and VEJ Holdings.
How many Endorsement deals has Bo Jackson?
During his professional career, he had endorsement deals with the likes such as Nike, Pepsi, AT&T, Gatorade and Mountain Dew Sport.
How many charities has Bo Jackson donated to?
There’s one charity that sounds out among the several charities he’s donated to and that’s the US$170,000 he donated to pay for the funeral expenses for the victims’ families following the massacre of 19 children and two adults in Uvalde, Texas.
How many Philanthropy works has Bo Jackson supported?
Jackson is a philanthropist who began a fundraiser known as “Bo Bikes Bama”. In wake to help displaced Alabama people after a series of tornadoes, he organized this fundraiser in 2011 and it has gone on to raise US$1.1 million for the Alabama Governor’s Emergency Relief Fund.