Generations of Greatness: Eugenio Garza Sada and the Garza Sada Legacy

Meet the parents of Alejandro Garza Laguera, Eugenio Garza Sada and Consuelo Laguera Zambrano. Learn more about who they are and what they do for a living.

Alejandro Garza Laguera was born on June 10, 1926, in Monterrey, Mexico. He propelled the family legacy as a distinguished Mexican businessman. He shaped the brewery’s success, leading the transformation of Cervecería Cuauhtémoc into Fomento Económico Mexicano (Femsa). A visionary, he pioneered corporate social responsibility, emphasizing societal well-being and justice. Alejandro actively supported his father’s efforts in creating the Technological Institute of Monterrey and engaged globally as a trustee of the Atlas Economic Research Foundation. He shared his Christian values through his exemplary life, documented in the book “Mis años en Cervecería Cuauhtémoc.”

Who are Alejandro Garza’s parents?

Alejandro Garza Laguera’s parents were Eugenio Garza Sada and Consuelo Lagüera. Eugenio Garza Sada was a prominent businessman and one of the founders of Cervecería Cuauhtémoc, the brewery that later evolved into Fomento Económico Mexicano (Femsa). Consuelo Lagüera was Eugenio Garza Sada’s wife and Alejandro’s mother. Together, they played significant roles in the business and industrial development of Monterrey, Mexico.

Alejandro Garza’s dad: Who is the father of Alejandro Garza Laguera

The father of Alejandro Garza Laguera is Eugenio Garza Sada.

Eugenio Garza Sada (January 11, 1892 – September 17, 1973) was a prominent industrialist in Monterrey, Mexico, best known for his role in founding the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), a significant educational institution in the country. Born into a business family, his father was one of the founders of the Cuauhtémoc Brewery in Monterrey in 1890.

Eugenio Garza Sada’s early life was shaped by the industrialization under the Porfirio Díaz regime at the end of the 19th century and the early 20th century. His upbringing was influenced by his family’s involvement in the brewery business, with visits to his father’s plant and education at Marist schools.

Tragically, Alejandro Garza’s father, Eugenio Garza Sada’s life was cut short on September 17, 1973, in a failed kidnapping attempt organized by the guerrilla group Liga Comunista 23 de Septiembre. His funeral was attended by over 200,000 people, and he was buried at the Panteón del Carmen in Monterrey.

What does Alejandro’s father do for a living?

Eugenio Garza Sada was a prominent Mexican industrialist. He was primarily involved in the business world, particularly in the brewing industry. Eugenio played a pivotal role in the transformation and growth of the Cuauhtémoc Brewery, one of the major breweries in Monterrey, Mexico, which later evolved into Fomento Económico Mexicano (Femsa).

His career at Cuauhtémoc Brewery began when he returned to Mexico in 1917 after completing his education at the Massachusetts Institute of Technology (MIT). Initially working as an assistant in the sales department, Eugenio, along with his brother Roberto, introduced various innovations to the brewery, such as using carbonation to increase the head of beer, adopting cardboard cases instead of wood, and utilizing steel barrels instead of wood.

Under Eugenio’s leadership, Cuauhtémoc Brewery expanded and diversified its business ventures, becoming Grupo Valores Industriales, S.A. (VISA). The conglomerate included various companies related to brewing, raw materials, packaging, and more.

Apart from his achievements in the brewing industry, Eugenio Garza Sada is perhaps best known for his contributions to education. Concerned about Mexico’s dependence on foreign experts, he founded the Monterrey Institute of Technology and Higher Education (ITESM) in 1943, aiming to create a hub for highly qualified administrators and technical workers in Mexico.

Alejandro Garza Laguera’s Mom: Who is Alejandro Garza Laguera’s mother?

In 1921, Alejandro’s father, Eugenio married Consuelo Lagüera Zambrano and had eight children with her. However, there are no specific details about the life of Consuelo Zambrano.

Does Alejandro Garza Laguera have siblings?

Yes, he has siblings. Alejandro Garza Laguera was the second of eight siblings. Some of his siblings include: Eugenio Garza Sada, Isaac Garza Sada, and Roberto Garza Sada.